Digital Marketing & SEO Manager (US Market Focus) - Karachi

You don't just optimize websites; you optimize the sales pipeline. We are seeking a strategic Digital Marketing & SEO Manager to own the top of the funnel for our US-market BPO services. Your mission is to translate deep market insight into a relentless, data-driven lead generation engine.

Your Core Mission: Own Demand Generation

• Develop and execute the complete digital marketing strategy for ABS International's US market entry and expansion, with a heavy focus on SEO and SEM for lead generation.

• Conduct keyword research, competitor analysis, and content gap identification specifically targeting US-based business decision-makers.

• Manage end-to-end performance marketing campaigns (Google Ads, LinkedIn) aimed at driving qualified sales inquiries.

• Analyze website performance using analytics suites, translating data into actionable insights to optimize conversion paths and increase marketing ROI.

• Collaborate directly with the sales leadership team to align marketing efforts with sales targets and pipeline requirements.

Why This Role is a Strategic Career Move:

• Direct Business Impact: You are not a cost center. Your work directly fuels the sales pipeline and revenue growth of a stable, 16-year-old international company.
• Own the Strategy: Build the digital marketing function from the ground up for the US market, with autonomy and executive backing.
• US-Hours Advantage: Work 6:00 PM – 2:00 AM PKT to perfectly align with your target market, enabling real-time campaign monitoring and strategy adjustment.
• Competitive Compensation: Receive a market-competitive salary package commensurate with your experience and the high-impact nature of this role.

We Are Looking For You If You Have:

• 5+ years of proven experience in digital marketing, with a strong specialization in SEO and SEM for B2B or international services.

• A portfolio of successful campaigns where your SEO/SEM work directly resulted in measurable lead generation and sales growth.

• Expertise with tools like Google Analytics, Google Search Console, SEMrush/Ahrefs, and Google Ads.

• A data-obsessed, analytical mindset paired with creative problem-solving skills.

• Excellent communication skills and the ability to translate technical SEO concepts into business outcomes for stakeholders.